Amazon's Launches It's Astro Robot: A New Security Solution for Businesses

Amazon's Launches It's Astro Robot: A New Security Solution for Businesses


In the era of advanced technology, innovation is the name of the game. In its latest move, Amazon has released Astro, a robotic device for commercial use, aiming to address security concerns and create an efficient solution for businesses.

Astro for Business is a proactive approach to security, combining cutting-edge technology with convenience. Through a subscription-based model, users can access features such as autonomous patrols, custom route setting, and smart detection capabilities.

In a business setting, Astro’s surveillance ability might even prove more useful. Anthony Robson, head of product or Amazon Astro, cited cases of restaurants and small businesses that used the robot to inspect unstaffed areas for trespassers, saving themselves a few heartbeats in the process. The bot’s programmable patrol paths are designed to enhance human efforts by acting as a mobile CCTV network.

Robson further illustrated, For instance, if you are the owner of a retail shop, you could program Astro to autonomously navigate your store in the middle of the night, allowing you to monitor all the areas that stationary cameras cannot capture. In a similar vein, owners of restaurants can set Astro on a pre-set route, keeping an eye on places where human staff cannot physically go while continuing their service or in the off hours.

Based on its robust feature set, it’s apparent that Astro is best utilized when users subscribe to one of Amazon’s security services, including the Astro Secure program, Ring Protect Pro, or Virtual Security Guard subscriptions.

Amazon is drawing on the success of the pilot Astro for Business program conducted over the last year. It witnessed positive responses from sectors including retail, food and beverage, healthcare, manufacturing, and construction where customers experienced the benefits of this monitoring robot.

An instance of this is Jonathan Hebel, Chief Operating Officer of Hapa Group who was part of the preview program. Expressing his satisfaction with the robot, he says, Having Astro has helped me sleep better at night. He further explained that he no longer has to worry about returning to the office to check whether the industrial ovens were switched off. Now with Astro, he can view it in real-time and ensure their safe shut-down.

But Amazon isn’t just touting Astro’s usefulness in retail or hospitality settings. The e-commerce giant envisions a whole range of use cases for the device, including checking warehouses for items left on the floor, detecting leaks in plants, and even keeping an eye on office workers’ pets in pet-friendly workplaces.

Amazon is Rolling Out Astro Robot for Businesses

By tapping into the emerging market for autonomous robots, Amazon is providing a viable and economical security alternative for business owners. A feature of Astro is its ability to monitor smoke and carbon monoxide alarms as well as detect the sounds of breaking glass, offering proactive and reliable security measures. As stated by the company’s spokesperson, Security continues to be a headache for business owners…we think Astro for Business can help with that.

Although Astro is relatively new and doesn’t have a long list of proven use cases, its onboard AI allows for various interactions and functionalities, like answering questions and controlling other Alexa-compatible devices. It is capable of responding to voice commands and has a color display for showing information or playing video.

Currently, Astro for Business is priced at $2,350, available on Amazon. Included in the purchase are four months trial of Ring Protect, and Astro Secure subscriptions which respectively cost $20 and $60 per month. Customers also have the option to add a Virtual Security Guard subscription for an extra $99 per month.

To rewind a bit, Amazon’s household Astro was launched over a year ago, offered on an invitation-only basis. Priced at $1,000, the domestic Astro version has the capacity to map up to 3,500 square feet, enabling users to optimize their domestic safety measures.

Still, with ever-evolving technology and advancements in robotics and AI, the day may not be far off when bots like Astro are common sights in offices, restaurants, and shops around the world. What Astro currently offers businesses in terms of enhanced security and remote surveillance might just be the tip of the iceberg. Given time and room for evolution, Amazon’s Astro might well turn into an indispensable tool for the modern-day entrepreneur.

This Astro for Business move from Amazon is an example of the company continually searching for ways to boost its device ecosystem, even in a business setting. Even if the robot’s actual usefulness doesn’t catch up with its ambitions, its availability as a tool for business owners may help stimulate a sluggish segment in Amazon’s hardware lineup. It’s a daring gamble that underscores Amazon’s commitment to breaking boundaries and making smart technology an essential part of everyday business operations.